Silah – concept

Project: Silah
Client: Abu Dhabi Customer Service
Description: Logo design
Concept: A stylized red falcon is used to symbolize Abu Dhabi Government.  The tip of the falcon is made to look like it is trying to connect with the ascender of the English letter “L”. This is to emphasize how the Abu Dhabi Customer Service Centre is trying to “reach out” to the customer which is represented by the logotype.